Wins, Winning and Winners: The Commercial Advertising of Lottery Gambling
McMullan JL, Miller D. Saint Mary’s University, Halifax, Canada. J Gambl Stud. 2009 Feb 25. This study analyzed a sample of 920 lottery ads that were placed or played in Atlantic Canada from January 2005 to December 2006. A content analysis, involving quantitative and qualitative techniques, was conducted to examine the design features, exposure profiles […]